As a reflection of the times, the National Association of Piano Merchants of America (NAPMA) called its 1916 gathering the Prosperity Convention. Activities included the most popular entertainments of the time: motion pictures, an automobile ride for the ladies and dancing.
The convention and trade show were combined for the first time in 1918. In a patriotic gesture, gate receipts were donated to buy instruments and music for the army and navy fighting in Europe.
NAPMA changed its name to the National Association of Music Merchants in 1919. Between 1910 and 1929, the association accomplishments included:
Establishing uniform trade practices
Joining the Music Industry Chamber of Commerce
Adopting a Code of Ethics to eliminate fraud
Monitoring railroad freight rates for members
Helping to eliminate the war excise tax on pianos
Endorsing piano instruction in the public schools
Publishing a range of helpful materials for members
Sponsoring National Music Week, instituted in 1923
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